Whether you’re starting a baking business where you can ship your baked goods internationally or any other type of business that involves international clientele, you need to know that there is going to be some work that needs to go in when catering to internationals. All of this is needed as it’s a major growth strategy. Plus, with globalization being so normalized nowadays, there isn’t any reason to skip out on international customers anyways. So, how can you welcome international customers though? What can you do? Keep reading on to find out!
Invest in a Bilingual Website
Adding multiple languages to your website can also improve search engine optimization, making it easier for customers to find you on the web. In addition, it can boost your conversion rate and increase your overall revenue. A well-localized multilingual website is a great way to show your international customers that you appreciate their language and culture. It also gives them a sense of recognition and appreciation, which can translate into increased customer loyalty. You don’t immediately need to look into translation services, as most website providers can easily translate the website or will have an option for translation.
Consider the Marketing Strategy
Have you ever noticed that all around the world, major brands go about having their marketing campaigns done differently in the countries they’re targeting? A campaign in the United States may not be the same as the one done in Australia. Investing in a multilingual (and multicultural) marketing strategy is important for any business that wants to cater to international customers.
This will allow you to reach a larger audience and increase your sales. This will require some extensive research to be done too, but it’s going to be worth it in the end. Never assume that one marketing strategy will work for all countries you’re targeting. It just doesn’t work out that way.
Offer Global Payment Options
When it comes to international customers, it’s important to offer multiple global payment methods. This ensures you can provide your customers with a convenient and secure payment method. When it comes to overseas payment processing, it’s not very challenging as most websites will accept multiple payment options, plus there are services out there that help this too. A lot of businesses make the mistake of only allowing local debit cards or something like PayPal, but it’s very beneficial to offer other options so your international customers can make the purchase.
Consider the Customer Service Style
Customer service is a big deal for any business. It helps establish your brand and keeps existing customers happy. It also has the potential to boost sales and revenue. It’s important to consider how you provide customer service in your international markets. It’s not as simple as simply translating your US website into a local format, for example, and you need to understand the differences between your customer base in each country.
You have to remember how customer service is one in one country and may not be the same for another. So you will need to keep that in mind. It could be as simple as research or even hiring a representative from your business’s target country.
